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285 new modern and energy efficient homes were thoughtfully designed to suit the needs of different households and replace 146 previous homes that no longer complied with design standards.

Bluff Road, Hampton East

  • Location: Hampton East
  • Client: Homes Victoria & Icon Construction
  • Status: Planning
  • Category: Multi Residential
  • Year: 2026

Bunurong Boon Wurrung Country

Scale: Site 3.12ha , 8 buildings, 2–4 storeys, 285 Dwellings

Value: $130m

Landscape: GLAS
Renders by Doug & Wolf

The Hampton East estate redevelopment, led by Homes Victoria and delivered by Icon Construction, is part of the second Ground Lease Model project.

This project will provide 285 new social, affordable, and market-rate homes across eight lower scale buildings, ranging from 2 to 4 storeys. The design focuses on creating dignified, modern, and energy-efficient homes that meet current accessibility standards.

With new communal spaces, including a community room, café, vegetable garden, and playground, the development fosters connection and creates a welcoming and safe environment for residents. Thoughtfully designed landscaping and open spaces will integrate the site with its surrounding neighbourhood.

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New social housing at the site will be more comfortable and less expensive to heat and cool with a 5-star Green Star rating, and 7-star NatHERS average rating.

This project is renewing ageing social housing sites by replacing older style dwellings with homes that are modern, energy efficient and designed to suit a range of households.

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The Bluff Road development will provide quality open spaces and landscaped areas for residents and the community.